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Q: Why does my business
need a "Customers On Hold" System?
A:
Not only does a professionally-produced on-hold message
enhance your business image, several studies provide compelling
statistics—
 | It is estimated that 70% of business callers are put
on hold. |
| 60% of customers put on hold in silence, hang up! |
| 30% of those who hang up, never call back. |
| With music alone, callers will remain on the line 30
seconds longer. |
| With an on-hold message, callers will remain on the
line for up to 3 minutes longer. |
| 15-20% of callers make purchases based on the
on-hold message. |
Sources: ATT, North American
Telecommunications Association, US West, Telemarketing
Magazine
Q: Why can't I just
pipe in a local radio station or play my favorite CD's
over my system?
A: Aside from the fact that you don't want
your callers to hear a commercial for a competitor—
| When radio
music is used in music-on-hold, that use is a separate
performance under the copyright law. You would need a
separate license in order to do this legally. |
| Your CD's
are for your private use, not for public performance.
Again, playing CD's over your phone system is a
violation of copyright law. |
| The music
used on your "Customers on Hold" custom messages is
royalty free. |
Source:
BMI
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The Facts
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Your "Customers On Hold"
music is royalty free. |
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